If you’re looking for one of the most powerful ways to generate content marketing ideas, then here’s the secret weapon some of the world’s most successful content marketers use every day…
Since I signed up for it, SEMrush has paid for itself by a factor of probably thousands of percent, in terms of return on investment.
In my more than 25 years of online marketing experience, I’ve never seen a single tool with so much power under the hood.
It’s rich feature set allows you to deeply research keywords for SEO, research and brainstorm high volume traffic ideas for content marketing, analyse and review what your competitors are doing, manage and optimise your Pay Per Click advertising and monitor and publish your social media marketing campaigns, and so much more.
It basically does just about everything you could ask for. If I tried to walk you through all of it’s features we’d be here a very very very long time, so let’s not do that!
For the purpose of this article I want to specifically cover its content marketing features, and show how you can use it to fine tune and optimise your content marketing to get the best possible results in the least amount of time.
Here are the main 7 ways you can use SEMrush to turbo-charge your content marketing…
- You can use it to audit and improve Your Existing Content
- You can use it to research and brainstorm new Ideas for Content
- You can use its Marketing Calendar to build out an Editorial Content Plan
- You can then use it to ensure your content is optimised for search engines
- You can use it to share content and find new publication opportunities
- You can use it to track your content’s performance
- You can use it to monitor specific keywords and phrases that include your brand name and product names.
Now you may already be aware that I created the Content Idea Generator – which is a free online tool that generates more than 300 ideas for content in less than 1 second.
It’s a really useful tool, but its one major limitation is that the ideas it generates are from an internal database.
If you run it for different industries and different products and services you’ll still get the same kind of ideas.
Those ideas are great as a starting point, but when you want to get serious about content marketing you really need to be researching ideas based on what people are actually typing into Google.
The Topic Research tool inside SEMrush will give you those ideas – the results are based on the actual key words and phrases that your target audience are typing into Google.
It also highlights trending topics, related searches, recent articles and even the questions your target audience are asking.
This level of information is absolutely golden.
It eliminates the guesswork and ensures you’re creating content that people are looking for, right now. It tells you the number of people who are searching for specific topic ideas each month – so you avoid writing articles about things no one’s looking for!
Closely related to the search volume estimate, SEMrush also tells you how competitive a phrase is – in other words how difficult it’ll be to get that phrase ranked at the top of Google.
Anything above 80% is going to be very difficult to rank, so you can cherry-pick less competitive subjects which will be easier to rank.
Once you’ve performed topic research inside SEMrush, you can display the results in four different ways, including cards, Explorer and a really cool mind-map view.
You can click any of the ideas in each view and it then drills down for sub-topics, giving you even more ideas and information.
SEMrush also has a Marketing Calendar to help you schedule your writing and publishing.
It also helps you get other people involved in the process.
For example if you’re writing the content but you outsource the graphics, photography and illustrations to other people then you can share this calendar with them and its keep you all on the same page and helps you all avoid missing any deadlines.
Again there are tonnes of online services out there that let you manage editorial calendars, but to have the research tools and calendar all in the same software is a great boost for efficiency and productivity.
So I’ve been extolling the virtues of SEMrush for content marketing so much, you may be wondering if there are any negatives to it?!
Well yes there are two I can think of.
- It’s not cheap.
If you’re an occasional user then it probably wouldn’t justify the price tag.
However if you’re a full-time online marketing professional, business owner or content creator, then you should very quickly realise a return on investment in this software – it saves a massive amount of time and puts a huge amount of information at your fingertips.
- It’s so powerful and full of features that when you first log in it can be quite overwhelming.
I’ve used SEMrush for a while now and I’m still finding new features and ways of using it.
(Definitely take advantage of the free one to one training that comes with the software when you sign up.)
Anyway if you’re curious about giving it a try then you can sign up for a free trial.
And yes in case you’re wondering, I am an affiliate for this software, but only because I use it and think it’s fantastic.
I think you’ll be amazed at what it can do too.
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