I became a self-employed consultant back in 1994, initially as a ‘freelance systems analyst and database developer’. In 1996 I started dabbling in building websites on this newfangled thing called ‘the World Wide Web’.
Gradually I got more and more involved in the web design side of things, and ended up being borderline obsessed with all things web design.
In 2003 I attended what was billed as ‘The World’s Most Expensive Marketing Seminar’.
That 5-day seminar cost me £35,000 (more than $44,000) …. a crazy amount by anyone’s standards.
And yet… attending it was one of the best decisions I ever made!!
I learnt the concept of direct response marketing and as a result totally changed my approach from creating flashy, snazzy websites that looked amazing but generated very few sales or enquiries — to instead creating websites that looked ‘simple’ but contained lots of interesting and useful information and generated tonnes and sales and enquiries.
The difference in results was staggering.
Becoming an Author
As a result of all the things I achieved from 2003 onwards, in 2008 I decided to become an author and ended up publishing three books about Internet marketing…
Unfortunately I didn’t make the books ‘evergreen’, and the web moves so fast they’re all out of date now!
That said, I may roll them all in to a combined ‘fourth edition’ as and when I decide to focus on that area again—but at the moment I’m focused on creating and delivering advanced online training.
As a result of my three books and my DVD training products, I was head-hunted by a seminar promotions company and asked to speak at their live events.
I love travelling and (maybe because I live in the quiet Yorkshire countryside) love my ‘big city’ trips.
Which was just as well, because…
From 2008 to 2011 I spoke at various live events around the UK and found myself in London almost every fortnight.
During those three years I spoke live to more than 4,000 small business owners and entrepreneurs, and I even ended up putting on my own 1-day seminars and 3-day private workshops in London and Leeds.
However due to serious illness of a close relative, in 2011 I stopped public speaking and also stopped taking on new clients.
Ironically, in the same year a new business opportunity—which suited my personal circumstances at the time—reared its head… and within a few short years me and my business partner set up a handful of companies which made us ‘rather successful’. 😉
Part of our success was directly attributed to implementing the same online marketing tactics I’d been teaching other people all those years!
Although I’m busy helping my business partner run the companies we co-founded, I still endeavour to keep this site up to date with fresh content and training, and details of the latest and greatest Internet Marketing strategies and tactics.
Out of Hours
In my spare time I enjoy reading business books, inspirational biographies and hard-boiled detective novels (Robert Crais books are awesome), dabble with a pen and a paintbrush, watch great films, and have fantastic holidays with my family, hopefully involving either skiing or scuba diving.
Whatever your reason for being on my site, I genuinely enjoy sharing what I’ve learnt about Internet Marketing and I hope you it useful.
All my best,