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Landing page survey results.

by Ed on 25th July 2008

119 people responded to my ‘survey call’ on Monday and I’m staggered by the response (and also a bit humbled.) Thankyou to everyone who took part.

In addition to all the suggestions and awesome feedback there were also more than a handful of people who question how or why landing pages are so important — so I’ve responded to them directly in the following video… (click the image)

Survey results

Also in the same video I’ve revealed how different types of companies can use landing pages with great effect, which traffic tactics to get people on them (and which to avoid), and I also explain how one business that is getting 2000 visitors a month and yet NO sales has a massive opportunity on their hands.

Warning: None of this was scripted and I have a tendency to ‘umm’ and ‘err’ when the record button’s pressed and I don’t have a script. Hopefully this is good enough for public consumption!

After you watched it please leave a comment if you have any more questions about landing pages. Thanks, and have a great weekend!

-Ed.

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Article by Ed Rivis

I'm the Amazon 5-star rated author of three books about web marketing, and since 2008 have spoken to more than 4,000 business owners at conferences and seminars around the UK. I've also developed software that automatically generates lead pages and home-study programmes that help small business owners like you generate more sales-leads and win new customers and clients, online.

Ed has written 326 awesome articles.

  • http://www.logo-n-stitch.co.uk Graham Bedwell

    Hello Ed, I’ve watched your video on landing pages – very good. I’ve had my website running since June 07 and managed to get a google page rank 3 within a few months, it’s hard to get to 4. I received just over 4000 visits last month and 18000 hits and I spend 2-4 hours a day registering with search engines,blogs,directorys and e-mails. The responce in between this is I get about 2 new regular customers a week and a few others that will enquire. Although we do a local retail shop that brings in a lot of business for us too. I too have managed to get some of my page titles up onto page 1 (at the top) with out paying, just pure hard work. I don’t pay for advertising and my website was built by myself. In all I spend £16 a year (the hosting company) and that’s it. Ed I would be gratefull if you would at some point of your busy day If you would look at my home page and as an outsider give me your vital opinion on it.
    Kind regards.
    Graham B.
    http://www.logo-n-stitch.co.uk

  • http://www.sumatrix.com Ed

    Hi Graham, thanks for your comment. It sounds like you’ve done very well to achieve that all that by yourself. Your conversion rate’s quite low but then without knowing the average lifetime value of a new customer acquired through your site it would be me wrong of me to say ‘poor conversion’ — if you get a high lifetime value from those newly acquired customers then even a low conversion can still mean big revenues on the back.
    As for site review – I’d love to critique your site but sadly I don’t have chance at the moment. Hopefully soon I’ll be able to announce a round of web consulting/critiquing — and on this basis you’ll be on the of the first to hear about it when I do.
    Thanks again – and good luck – with that many visits just a few tweaks could see your conversion rate double or more and the impact on business growth would be dramatic to say the least!
    All my best,
    Ed.

  • http://www.thekissbusiness.co.uk Karin H.

    Hi Ed

    Looking forward to the Landing page product (eagerly awaiting is a better word).

    Can I ask your thoughts on something though? This month 3 of my Kiss Business 2 blog posts have been stumbled (SumbleUpon) by two of my regular readers. I do appreciate this happening, don’t take me wrong – everyone likes to be acknowledged once in a while. And it does give a massive spike in unique visitors to those particular posts for around 24 hours. But that’s all that happens: no other posts are read, no links clicked, no increase of regular readers capturing the feed of the blog – and of course an increased bouncing rate that day on the site.
    It happened again yesterday, 175 unique readers where there are normally around 20 – 25. It did make me think though: would you consider a ‘stumble’ strategy for a landing page?

    Karin H. (Keep It Simple Sweetheart, specially in business)

  • http://www.sumatrix.com Ed

    @Karin – No I won’t be advising it!

    Maybe Stumble traffic responds better for other (non Internet or web marketing) industries, but based on my experience I wouldn’t spend too much time trying to get Stumble traffic. What I do and strongly recommend is paid advertising like traditional or Google Adwords and the mother of all business building tactics… strategixc alliances (JVs) — which has to be without a doubt the quickest, easiest, least risk way of getting HUGE streams of highly targeted traffic. Of course setting them up isn’t a walk in the park — but the returns for time spent on that seem to far outweigh the same amount of time spent on any other traffic generation tactic… even SEO!

    -Ed.

    P.S. One thing StumbleUpon traffic will do though is boost your Alexa and Compete.com scores… they’ll look fantastic for a short while, which is nice, (but I’d prefer conversion and profits. :-) )

    P.P.S. Rich Schefren has an *awesome* book on JVs – goes into FAR more detail than my book — it’s here: http://www.strategicprofits.com/joint-venture-guide/
    (and ironically that link is _not_ a JV/affiliate link.)

  • http://www.thekissbusiness.co.uk Karin H.

    Hi Ed

    Thanks for this, will look into that book as soon as I find time for it.
    And I agree with you: better slow and steady but highly targeted traffic than a temporary downpour of ‘nosy’ Stumblers ;-)

    Karin H

  • http://blog.1plus1makes3.co.uk/ Karin H.

    Hi again Ed

    Well, sometimes (no, most times) someone else does the ‘stumbling’ for you – so I can now wait and see what the result of that will be.
    My first ever online knowledge product – launched yesterday – ‘landing-page’ got stumbled just now. (Trouble is the exact page ‘stumbled’ is one of the variations in my split-testing and not the original, so there goes one day of testing!)
    But, can’t have everything of course ;-)

    Karin H.

  • http://www.moghulinteriors.com Charlie White

    Hi Ed
    In Part 5 of your “7 Biggest Web Money-making Secrets” email series you said that the places you advertised (for the campaign that achieved a 98% conversion rate) were very carefully selected, so that you knew only qualified prospects would visit the landing page”. I’m interested to know how you went about selecting the places you advertised. Was this a question of getting your choice of keywords right for Adwords or did you select other mediums to advertise through?

    Many thanks
    Charlie

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