Lead Page Development

Since 2004 I’ve lost count of how many different lead page (squeeze page) designs and layouts I’ve tested. If you take into account the AB split and multi-variate tests I’ve performed on my own and my clients lead pages it’ll run to thousands of designs and layouts.

And yet most U.K. business owners don’t have a single lead page on their website. Most don’t even know what a lead page is.

The fact you’re reading this allows me to safely assume you DO know what lead pages are, and how beneficial they can be to a business.

You may have read in one of my three books (or on my blog) that I’ve managed to achieve conversion rates as high as 93% — one weekend that even went as high as 98% when 150 people from a total of 152 visitors to a lead page opted-in and joined my list.

And the number one thing I realised?  Effective lead page development is both a science and an art.

To build a big email list and generate a significant volume of enquires and sales-leads for your business, your lead pages will need to contain very specific elements of writing and graphic design. They also need to contain hidden code and functionality to work their magic too.

Now in my experience, the majority of small business owners don’t have a clue when it comes to lead pages.

They don’t know how to design them properly, and they don’t know how to write them properly.

Now perhaps you’re thinking “well I don’t know either!”

To which my answer is … why should you?!

You do not have to become an expert lead page designer, and spend years learning how to build winning lead pages like mine, because my team and I will build and launch your lead page web site for you.

With our Lead Page development service…

We write all the copy (text) of the lead page for you. My team and I have been writing highly responsive lead pages since 2004. The lead pages we’ve created have captured thousands upon thousands of high quality leads, for both me and my private clients. When it comes to lead pages, we know what subtle tweaks of copy work best.

We design your lead page using proven ‘lead conversion principles’ I’ve personally spent many years (and tens of thousands of pounds of my own money) refining. Design is the crucial factor, and it’s one of the secrets why the lead pages my team and I create, work so well. Design is also an aspect most people who attempt to ‘create their own’ get wrong.

There are some very specific ‘elements of design’ that must be on every lead page – and yet most people fail to add. There are also some specific elements which absolutely must NOT appear on them. And yet, even with all these proven principles, I see so many lead pages which commit these mistakes.

There’s a good reason why my and client lead pages routinely convert more than 70 out of every 100 visitors into sales leads, where others struggle to get 10!!

We’ll create a 3D image of your free gift, to use as what we call the ‘Hero Shot’. A well designed hero shot can significantly increase the ability of your lead page to convert website visitors into active enquirers and red-hot sales-leads.

We create the ‘web form’ that integrates your email marketing (autoresponder) service with your lead page. (And if you’re not subscribed to a service at the moment or don’t know what I’m talking about, don’t worry, we can set one up for you, no problem.)

We’ll create a professionally branded ‘Thank You’ page – which informs prospects to check their email inbox for a link to download the free gift. It’s also on this page where you can offer your products and services, or even just a hard copy (printed version) of your free gift in return for the prospects full contact details.

And we’ll create a hidden download page which your potential clients are given a link to – they go to this page to download the free gift, and it’s at this point where they first hear about your professional services and/or your products if you have any.

We can also host the lead page for you for 12 months. (After that, you can either move the lead page to your own web site, or simply pay the low annual renewal fee to keep the lead capture site hosted with us – your choice.)

We perform extensive testing to make sure it works from ‘end to end’ … and make sure every part of the process is working correctly and that your potential clients are able to quickly download the page.

We’ll set up an ‘A/B Split Test’ – which means we’ll create a second version of your lead page, and using special software automatically rotate each version as different people arrive on your lead page. It then works out which version promotes your book most effectively, so you can run the winning page in future.

NB: Split-testing is extremely powerful but too complicated to explain in detail here. Suffice to say, most people don’t test their lead pages, so they never learn what works best. It’s a big mistake. We’ll make sure you’re split-testing from day 1!

Now, you may be thinking that all of the above sounds very technical.

If so, you’re absolutely right, it is. Very!

Like I said earlier, building effective lead page web sites is both a science and an art. It’s technical and time consuming.

Or at least it is for me and my team, because on your side, you won’t have to lift a finger!

All we’ll need from you is a copy of your free gift (we can help you create one – it’s not difficult) and a few details about your email marketing service. (And if you don’t have one, we’ll even set that up for you as part of this turnkey service.)

Once you’ve got a lead page, amazing things can happen from the very first day – potential clients will suddenly start requesting free gift in droves when we ‘press the button’ and put your lead page live online.

They’re then automatically sent follow up emails in the weeks and months after they’ve got a copy … and those emails will be either fully or partly responsible for a percentage of them becoming customers and clients.

It is, without doubt and in all my years of experience – one of the most exciting and exhilarating feelings when it all starts to happen.

Don’t believe me?

I understand it may sound too good to be true, so here’s what a few of our clients have said about their lead pages…

Dan Castle

Ed, what can I say? You’ve done it again!

Openly, and you can quote me on this if you like – it’s not everyday I get to write a thank you email like this… In just 4 hours you have directly generated over £30,000 worth of new enquiries and inflated my database of book owners by 439.

(Actually, this figure continues to climb – I can hear the email alert still going ‘ding’ as I type – I genuinely anticipate it to reach well over 600 by the time this campaign runs out of wind).

Truth is, I was expecting the lead page to convert through at an average 25% but in actual fact we’ve hit 79%. I call that amazing!

I am convinced that without your continued efforts, hard work, expertise and in-depth knowledge when it comes to this stuff my business would not be set to grow at the unbelievable rate I can now see possible. I’m excited about what heights your system is going to take NewspaperSecrets.com to over the next twelve months. You truly are: THE internet marketing expert.

Like I’ve said, please feel free to use this as a testimonial and once again thank you for everything.

Regards,
Dan Castle

P.S Make that 455 responses because another 16 have arrived in the 5 minutes its taken to type this. Amazing!

And here’s another email I received from sales conversion expert Fiona Challis, about a lead page we created to promote her new book How to Treble Your Sales…

Fiona Challis, author of How to Treble your Sales

Ed and his team created my book promotion website that on day one of being launch paid for itself and has enabled me to build a prospect database and follow up email campaign to ensure that my clients continue to hear from me throughout the year.

I am not a very technical person and the thought of putting all of the above together is enough to make me shiver, however Ed made what I thought was going to be a painful and time consuming process into a painfree process.

I now have an automatic book promotion system that is automated and that is continuously working in the background, which means I can do more of what I enjoy. Thanks so much to ED and his team, you were fantastic and I highly recommend that other service professionals get in touch with you.

This has been the best business decision I have ever made.”

Fiona Challis, www.FionaChallis.com

Want to join them, and have one or more special lead pages that generate hundreds or even thousands of sales lead and enquiries from potential clients every month?

Use the link below to order the service today, and you too could have a powerful lead capture site working to promote your book 24 hours a day, 7 days a week, 52 weeks a year.

Oh, one more thing…

You may be wondering what the price is!?

Well, I could easily charge £10,000 or more for these type of sites – just one lead page can be used to get clients who end up paying you more than £100,000. That’s easily possible with a little bit of effort on your part, promoting the lead page (and we can even help you with that side of things – but more about that some other time.)

I know one U.K. business owner who used a lead page to offer a free book and it generated sales of more than £1 Million.

But let’s keep this realistic for you.

Most business owners and professional service providers I know, don’t have tonnes of cash lying around at the moment to spend on this tactic. (Well, not until their lead pages kick into action that is!!)

That’s why I’ve priced this service at a much more affordable £1,497 + vat, payable in two 50% instalments, half now as a retainer and the final balance on delivery of your lead page. It can’t be any simpler.

Just think, in less than four weeks from now, you could be generating hundreds or even thousands of potential clients and be  turning them into paying customers and clients.

Order now and we’ll get started…

Ultimate Expert’s Lead Page Service £1,497 + vat
£748.50+vat payable now, balance on delivery.

Click the button above and you’ll be taken to a secure online order form where you can make your first 50% payment using your credit card. After that, one of my expert team will be in touch.

ANY QUESTIONS?
If you’re interested in this special service but have some questions – no problem – either fill in the form below or email or phone us on U.K. Freephone (0800) 612 0616 — or from a mobile, dial 01377 267365 — any time from 9am to 5pm Monday to Friday and we’ll be happy to answer any questions you have.

And one more thing…

I know how speed is everything in business. So I’ll also guarantee delivery of your professionally designed and personally branded lead page within 30 days of you sending us your free gift by email and giving us access to your email marketing service. If not, you don’t pay a penny – and you STILL get to keep the lead page!

This gives you total peace of mind that we will deliver your lead page on time so you can start promoting your book in the best way possible and start generating a tonne of sales leads you can turn into big paying clients.

And I also guarantee this is going to transform the way you find new customers and clients in future – you’ll never look back once you get your first lead page online.

Take the first step.

Okay, so now you know what lead pages are, and how they’re one of the most powerful ways of generating high quality sales leads.

You also know my team and I are the ultimate experts at lead page design, with some of our lead pages converting more than 90 in every 100 visitors.

And you also know you have peace of mind that you’ll have your lead page online within 4 weeks.

All you have to do is order the lead page service and within 4 weeks you’ll be in a position to capture more sales leads in the next 30 days than your competitors probably capture all year!

I look forward to you hearing about the results you get from your lead page.

Order now, and we’ll get started immediately.

All my best,

Ed Rivis, author of The Ultimate Web Marketing Strategy, Massive Traffic and E-Mail Marketing Dynamite

P.S. All of my lead page clients get access to a private video library worth more than £1,000. The library contains videos that have been exclusively recorded by me, showing my computer screen recorded live as I show you how to get maximum leverage on your lead page. You’ll be given the keys to access that private library the day your lead page launches. It’s an amazing resource, and very few people get access to it. I look forward to sharing it with you.

Be Sociable, Share!

•