The other day I revealed how simple it is to create a ‘link building’ strategy for your business.
Today I was going to explain how you can get links from non-business web sites – another worthwhile activity in terms of attracting new customers or clients. However, I’ll do that another day.
Today I’m going slightly off tangent due to a great post I read an another blog this morning.
Each day I scan-read a handful of blogs that I consider are essential to me not only as a Internet Marketer but as a business owner. It only takes a few minutes of my time and the benefits are many.
Ryan Healy’s “On Copywriting” blog is one of my regular reads, and he’s just posted a great entry on the subject of ‘Trackbacks’.
In a nutshell, a trackback is way of creating a two way link between blogs. But rather than me explain why you should trackback… over to you Ryan!
Ryan Healy’s On Copywriting Blog.
What if you don’t have a blog? Well, maybe you should consider running one?
- Blogs are easy to setup and manage.
- They’re a lot easier to update than ‘normal’ web sites. (Which is one of the main reasons they’ve become so popular.)
- They’re favoured by search engines due to the rich content and frequent updates.
- And as Ryan explained, they are a great way of increasing visitors to your own site…
- …and making friends at the same time!
Yes, blogging CAN be a lot of work. But like anything, if you have a system or set of procedures, blogging can be relatively painless.
What if you don’t have time to write for your blog each day or even each week? Well it is possible to create a system that automatically finds people who can write in your voice - so readers can’t tell the difference. That way your blog is updated frequently (which is important) with fresh, quality content. (The latter point is critical).
I’ve made a note to myself to explain the simple steps required to setup and maintain a profitable blogging system… no technical skills required and it will take you less than 2 hours. Will do that soon.
~Ed.
