One thing I really want to understand easily from my web stats is a quality versus quantity question.

By this I mean that its easy to get excited about big numbers of visitors but really I want to ignore that and concentrate on the ‘quality’ visitors who are really looking at what my site has to offer and then of course buying what we are selling.

So from my stats I want to know how many ‘quality’ visitors we have, how they get to our site, and how we can get more. I want to get stats that focus on the behaviour of ‘buyers’ separate to the general web stats of all visitors.

Obviously its nice to say we have 1000s of visitors but I’d like to know as much as possible about the ones who end up as customers as they are the most important

L

My question is simple: For somebody like me (who knows that he should be doing this but is simply overwhelmed with other stuff), what’s the easiest, least expensive way (both in terms of time and money) to get the stats you need?

And as a somewhat obvious follow-up, how do you properly analyze them to get the information you need to make changes?

Best regards,
Tom

“How to Permanently be on the Driving Seat of your Business & Website & Monitor The Speed, Volume & Quality of Traffic Entering, Purchasing From & Leaving your Site on One Hi-tech Real-time Interactive Dashboard That Then Allows You to Continually Steer your Marketing Strategy to Accelerate your Business To The Top-most Gear Level Thereby Increasing your Turnover & Profit Mileage By up to 73.9% in the Next 29 Days, Guaranteed! Or Double Your Money Back!”

How about that?!!

Also a related point: The word Faceslap (while I’m sure you’ve chosen for a good reason as you know your forthcoming product more than anybody else), gives the title a negative tinge. Given human psychology, that negative (and somewhat painful) connotation may actually put off an x% of your prospective buyers, so even if you didn’t go for the lengthy headline as the one above, you want to consider making the title a bit more positive like:
“Statistical Pulse Continually Monitoring & Improving the Health & Heart-beat of your Business & Website” or something.

But I re-iterate: you know your product the best, I just hope my comment/s just give you a prospects point of view (which I definitely am, a prospect that is), as to the possibly indifferent shrug some of your clients (especially the fairly new ones like myself) might respond with when they see just the two words: STATISTICIAL FACESLAP (So what? What about it?).

Don’t mean to be critical, just trying to give some honest feedback. Hope it helps.

Thanks for listening.

Shuaib

Thanks!

Shuaib

It’s midnight now and I am just listening to your FREE Copywriting Gangster instalment (thanks Ed & Paul) and particularly the bit about headlines and I just feel your product title STATISTICAL FACESLAP may just not hit the mark with most prospects (in the sense that it is too short and does not tell enough). Perhaps you might want to consider something like (and use a bit of the car analogy, driving, traffic etc):

“How to Permanently be on the Driving Seat of your Business & Website & Monitor The Speed, Volume & Quality of Traffic Entering, Purchasing From & Leaving your Site on One Hi-tech Real-time Interactive Dashboard That Then Allows You to Continually Tweak your Marketing Strategy to Super-charge your Business By up to 73.9%!”… or something to that effect!!! (I’m sure you can come up with something much more fantastic than that, but you get my point).

And so back to the topic of the day: Do I have a question about Web Statistics? Well you guessed it, yes I do, and it’s :
“How to Permanently be on the Driving Seat of your Business & Website & Monitor The Speed, Volume & Quality of Traffic Entering, Purchasing From & Leaving your Site on One Hi-tech Real-time Interactive Dashboard That Then Allows You to Continually Tweak your Marketing Strategy to Super-charge your Business By up to 73.9%!”?? … which as it happens, may actually end up being the title of your forthcoming product!!

Do I get a share of the royalties?? (JOKE)

Good luck with the launch.

Shuaib

What I’m most interested in is two things:

1. How to effectively track leads through your sales funnel? For example, if I have an adwords ad, which leads to a signup to my email newsletter, which leads to a sale of my book, I’d like to track all of them through each step. I’m still learning to use Google Analytics for this, but I don’t know its limitations.

2. How can I use statistics to come up with specific elements to test, optimize and otherwise improve? (Stats in themselves are worthless unless you use them somehow.)

Thanks.

Burton