Unless you’re already subscribed, when you read my blog you’ll see a box appear over the top of the page. That gives readers the chance to subscribe.
Once you’re subscribed you receive a short email each time I post to the blog, you get private access to password protected posts, and are informed the moment I start running the occasional massively discounted buying opportunities on each new product I launch.
I’m constantly split testing my blog sign-up boxes to find out which version produces the highest response. (In other words the boxes are constantly in being displayed in rotation, and software tracks which version gets the most people signing up.)
So here’s one first version I’ve tested, which has a short snappy message…
For every 1000 people who saw that popup, 13 people signed up to my blog (a 1.3% conversion rate.)
And here’s the other version I tested, which achieved a 4.7% sign up rate…
The latter popup therefore has a 261.5% lift in response compared with the first version.
Check out my post on how to calculate the lift in response.
The wording on the buttons is different, but the main factor at play is the more detailed headline.
This clearly demonstrates what any professional copywriter is shouting from the rooftops… the headline is one of the most response-affecting factors on any web page, popup, or any kind of advert or promotion for that matter.
If your site has weak headlines, I guarantee it will be underperforming. Start split testing (or even better multi-variate testing) and find out before you lose any more potential customers or clients.
Using AWeber (aff.) It only takes a few minutes to set up a split test like this, and you can do it on ANY kind of site, not just a blog.
-Ed.
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