The more pages there are, the fewer orders you’ll get.

Often, one of the greatest opportunities to improve conversion is in the order checkout process.

Also, it’s helpful to indicate how many steps are in the order checkout process by using an indicator at the top of the page.

If your process is only 3 steps, but you don’t tell the customer, he/she won’t know. And maybe they’ll bail out on step 2… just because they didn’t know they were so close to completing the transaction.

Great post, Ed!

Ryan

As long as you ‘keep it simple’

Karin H.

@Cyril – Thanks for your comments. I just had a look at your site — I’ll email you privately to discuss the service you offer — at first glance it certainly looks like something my readers will benefit from.

Thanks for your comments.

Very interesting best practice… that I can confirm. With Holistis, you can test and personalize content in real time. With our clients we focus on aquisition funnel with great success too. With holistis, Publishers can do live testing and adapt their content purely on measured performance… that’s the way forward for Marketers: Test, Measure, Optimize but they need a solution to implement such a test in a simple way. On average, 98% of website visitors leave a site without making a purchase… despite huge investment in online ads to drive traffic. This will have to be adressed over the coming years.

With Holistis, we can go one step further than “just” A/B and MV testing as we can combine testing with the power of content personalization. People are different with different intentions, interests and environment and most of time adressed the same way, that’s another reason we developped Holistis.

Ed, I will be really happy to have your views on our solution, methodologies and impact on Marketers.

Cyril

Re your question: none really, we always try to ‘shorten the decision cycle’ for our visitors (and it shows in the number of question and quote forms submitted, or leaflets and PDF-files requested).

Can I add one other item, specially if you are using AWeber to capture prospect details. After submitting their details, redirect your visitor to a specific page that explains what’s going to happen now – this will definitely increase the numbers of confirmations (Verified-opt-in method).

Karin H. (Keep It Simple Sweetheart, specially in business)