Public admission. I’m guilty.

In my book I explain how content and good sales copy is quite simply one of the most critical elements in any web marketing strategy.

Although I’m ‘not bad’ at copywriting, I certainly don’t consider myself an expert. And this was highlighted — quite painfully — in a recent phone call I had with my friend Paul Gorman, a UK-based copywriting master. (Paul creates multi-million pound sales letters.)

I happened to mention that I thought people would find statistics boring, and didn’t think my forthcoming product on that subject would sell.

Boy… did I get a kicking!!!

Now I’m not into public self-flagellation, but this is about as close as it gets. A few days later we had another chat about it, where Paul explains where I was going wrong… and he recorded the conversation.

As a reader of my blog, you’re going to get the chance to listen to the one to one chat we had, where Paul explains why I got the kicking (the mistake I was making) and also where he reveals what I now realise is the #1 challenge most business owners have with writing good copy.

The audio will be made available Friday afternoon — and it’ll be in a password protected post… if just to limit the amount of people who hear how I got beaten with a big ‘copywriting stick’.

-Ed.

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