Paul Gorman is a fantastic copywriter of course with his landmark book hot to ….well it’s a very long title, I bet no one get’s it right when reffering to it the first time ESPECIALY IN THE SEARCH ENGINES.

Your book was insprational to web designers because of the tools and resources. The thing is // we have all got to do our best to learn from each other //
Look up Synergy it is a vital key to efectivness Defined by Stephen R. Covey

You’re welcome – I fully meant my endorsement. And I’ve already received my $7 copy of your awesome book as well, so thank you too.

Ed.

P.S. I’m delighted some of my readers took you up on your offer also – it’s a great book at an exceptional price.

Thank you for recommending my promotion on your blog. I really appreciate it.

The offer is now over, but it looks like quite a few of your readers were able to take advantage of the offer. I didn’t think about it, but yes, getting a book for three pounds is a steal.

Thanks again.

Ryan

Just came back from another very enjoyable and learnfull lunch-meeting with Richard C himself – more ideas to implement. (Well, this time it’s both him and me who have to do the work, but both on webmarketing – we seem to attract/extract ideas from each other. Now all we have to do is find time – got any? )

Karin H.

I can also tell that you certainly do NOT suffer from FTI (I’ve already seen how fast you move on things!)

I’m sure you’re right As for not implementing all these learned ideas – my good friend Richard C has a nice observation for that: most business owners suffer from FTI: Failing To Implement. And hence will never ‘profit.

(On the other hand I’m still waiting for my own copy of Paul Gorman’s book on the subject of copy-writing and at this very moment really enjoying session 2 of the gang.)

Karin H.

My take on it: Paul’s ‘Copywriting Gangster’ audio programme is more than 14 hours of explanation on how he writes his million pound letters. The detail is quite extreme, partly because the person interviewing him is so darn good (only kidding ).

Even so, I don’t think any one course/programme/seminar/book/cd etc will ever tell anyone *everything* they need to know about a single subject. And especially not copywriting because there are so many subtleties and extensions it’s almost mind-boggling.

So in my opinion, the more ‘inputs’ the better… although with the critical caveat that as marketers we should always be creatively outputting far more than we’re inputting. (A common mistake — learning, learning, learning… but not doing enough with it).

Again, thanks for the *great* question and for bringing this up.

-Ed.

Wonder if I really need another book besides the copy-writing gang?

Karin H. (Keep It Simple Sweetheart, specially in business)