Over the last 12 months I’ve noticed a marked increase in the number of small business owners who want to ‘escape’ from their business, either because they’re nearing retirement, or are struggling to keep their business afloat. Or because they’ve built a business they’ve ended up hating!
When people tell me they want to make money online — but not with any reference to their current business… well that’s not something I focus on, so I usually refer them to other people and resources.
One such resource is a book I read over Christmas . It’s one of the best I’ve ever read on the subject of how to earn passive income and live the ‘Internet Marketing Lifestyle’ so I wanted to quickly let you know about it.
Get Out While You Can – Escape The Rat Race
The author — U.K. based Internet Marketer George Marshall – explains multiple business models, with the key focus being affiliate marketing — where you earn commission by creating Google-friendly websites that promote other people’s products and services.
I have done very little in terms of teaching or advocating affiliate marketing. It’s certainly not my core strategy (which involves list building using lead pages, and then e-mail marketing the list.)
However, as a business model I think affiliate marketing definitely holds a lot of appeal to the people who fall into one of the three categories I touched at the beginning of this article.
In his book George does an excellent job of explaining affiliate marketing in layman’s terms. And for more advanced marketers, it’s still a highly enjoyable read and contains dozens of references to useful resources and clever tricks of the trade.
However, there are the two big reasons why I like the book so much, and am unreservedly recommending it…
1) It’s honest.
George doesn’t talk about ‘Get Rich Quick’, or even ‘Get Rich Slow’ for that matter.
He explains how to create lots of small websites, each one of which earns a small amount of income, that over time build up to generate £60,000 a year or more.
Certainly not riches, but for anyone who is looking for a way to ‘escape the rat race’ as he puts it — that extra income will be a more than welcome addition to their bank balance.
While I’ve heard about this strategy before, what separates George from many other marketers who do this is that he advocates creating web sites that contain genuinely useful content – they’re not what I would call ‘junk content sites’ that unfortunately flood the Internet these days.
His book also contains numerous examples and links to actual sites he’s built, and he gives an insight into how much he actually earns from them. It’s an uncommonly candid account of ‘real’ Internet Marketing and the results you can expect.
Secondly, and critically…
(2) His book doesn’t just tell you what to do, it tells you HOW to do it.
In my own books I’ve always tried to not just explain what needs to be done, but also how to do things. In George’s book he’s done a brilliant job in this respect.
I could go on about how great his book is but at the end of the day it’s only £12.74 — not exactly a big deal if you’re already interested in Internet Marketing!
If you want to escape the rat race then grab a copy now, and I hope you enjoy it as much as I did.
Bye for now,
Ed Rivis.
P.S. I don’t talk about the Internet Marketing Lifestyle much. Is this a topic you’d like me to talk about more in future? Leave a comment below and let me know - if enough people comment then I’ll cover this topic more in future. Thx.
