You are here: Home » Blog » Relationship marketing » EMail Marketing » The danger of rushing your email marketing (e.g. my silly mistake!)

The danger of rushing your email marketing (e.g. my silly mistake!)

by Ed on 24th June 2010

It's a good idea to check emails before you send them!A few minutes ago I quickly typed out an email promotion for my next live Web Marketing seminar in July and clicked the [Send] button… and then suddenly noticed I’d mistyped the date of my Leeds seminar.

Oops.

So, if you received the email and are curious… NO, I’m not running a seminar on the 13th July 3010.

Of course my seminar’s on 13th July 2010, this year… and not in the next century. :-)

Now, I’m quite sure my office will get a few emails and phone calls about this, from people who see the irony in a guy who wrote a book about e-mail marketing and makes such an ‘amateur’ mistake.

So, do I regret sending the email?

Actually — and I’m not being arrogant — but no I don’t.

Of course I’d rather the email was correct, but as I frequently tell my clients… it’s better to perform ‘slightly less than perfect’ marketing, than no marketing at all.

If you were going to get in touch with my office and kindly let me know you’ve spotted a mistake… no need, thank you. I already saw it.

And if you saw the mistake and are going to complain about it, then it may be quicker and easier for us both if you click the link at the bottom of the email which says “Unsubscribe” — because in recognition I’m human, I know for a fact I’ll make more mistakes in future!

Although, hopefully, not one as daft as todays!

Hope you’re having a great day,
Ed.

Come to one of my web marketing seminars and discover how to use the Internet to get more website traffic, get more customers and clients, explode your sales and profits and grow your business faster… even if you send out emails that aren’t 100% perfect! ;)

==> Click here for more details and to grab a heavily discounted ticket.

Be Sociable, Share!

Article by Ed Rivis

I'm the Amazon 5-star rated author of three books about web marketing, and since 2008 have spoken to more than 4,000 business owners at conferences and seminars around the UK. I've also developed software that automatically generates lead pages and home-study programmes that help small business owners like you generate more sales-leads and win new customers and clients, online.

Ed has written 326 awesome articles.

  • http://www.thekissbusiness.co.uk/ Karin H

    LoL Ed

    You know what’s even worse than rushing an email out? Noticing the error in the email you receive yourself (I’m on all my own lists, be it autoresponders – fu-series – or broadcasts – one-offs) and than rushing to send out a new email with a correction in it, only to notice that the correction is wrong! (Been there, done that, etc).

    Better small errors once in a while than trying to be perfect always – you’ll never “ship” as Seth Godin would say.

    Karin H (Keep It Simple Sweetheart, specially in business)

  • http://www.edrivis.com Ed

    >> only to notice that the correction is wrong! < <

    Yes, unfortunately I've done that too... I admit it's good to know it's not just me. :-)

    I think the more prolific you are the more errors are likely to creep in. But also the more prolific a company is with their marketing, the more sales they get.

    Case in point - Dan Kennedy... I don't think I've seen a single web page order form of his lately that doesn't have a typo in it. I'm 100% certain he doesn't worry.

    I also just watched a Chris Cardell video last night where he had quite a few things to say about 'making mistakes more often' to succeed.

    Still... I will try and avoid silly mistakes like announcing my seminar in a hundred years time in future.

    Thanks for commenting and hope you have a great weekend.

    Ed.

  • http://www.ahealth.co.uk Shuaib Suria AHEALTH

    Hi Ed & Karin

    Well as the old saying goes: To err is human … but to really mess things up, you need a computer!!

    Just to alert you of another possible ‘error’ of this blog post (which I understand was posted about a week ago on 24 June), I don’t think I got an alert in my inbox (unless I missed it – the wood for the trees effect … or maybe it went into the SPAM folder for some reason!), and I just happened to ‘surf’ this way for some reason and realised here is a post I haven’t had the alert for, unless of course I have been ‘segmented’ out from blog-alerts for some reason.

    Just thought I should alert you to this in case there are many other subscribers on your list who have experienced the same thing.

    Shuaib

    PS: Karin did you get the alert for this post or did you just happen to pass by by chance?

  • http://www.thekissbusiness.co.uk/ Karin H

    Hi Shuaib

    Forgot about that saying, but doesn’t it take a person behind the computer to mess up? ;-)

    As for receiving a notification by email, no, don’t think so (but so many things happen in a week’s time and I’m not getting any younger, nor is my memory).

    As for passing by by chance – no to that one also. All the important blogs I want to keep track of are also in my Google “blog-reader”, where they show up when there is a new post – uses the rss feed of the blog, like most email notification software programs. So in fact, I never miss a thing ;-)

    Karin H

  • http://www.sleepytot.com Lucy

    I sent out an email to my list today with a broken link. I felt awful at first. I should have checked it but like you say, I’m only human. :-)

    At least I sent it!

  • Pete

    “Of course my seminar’s on 13th July 2010, this year… and not in the next century.”

    and

    “Still… I will try and avoid silly mistakes like announcing my seminar in a hundred years time in future.”

    I dont know if this is a test or not but isn’t it the next ‘millennia’ not century.

    And a thousand years, not a hundred years?

    Do I win a prize?? :)

  • http://www.sitedoublers.com/ John Hyde

    Most people will understand that you are … human. Mistakes can often break the ice and help you to connect more.

Previous post:

Next post: