I was once handed a document which I was told contained the real secret to massive rapid business growth.

To say I was surprised is an understatement.

I expected to receive a thick manuscript containing details of an elaborate and highly complex business system.

What I actually received was just a single sheet of paper, with 3 short sentences on it.

It was actually nothing more than a simple check list – that was to be performed each day — by either a company owner, or the people directly responsible for marketing it.

When a business owner performs these 3 simple activities on a daily or weekly basis, they’ll achieve something quite uncommon in the business world… what one famous UK marketing expert calls ‘Hyper-growth‘. 

Hyper-growth means exponential leaps in sales and profitability… not the small incremental steps that most small business endure each year.

Want to know what the 3 sentences were?

1. Take action to acquire more customers & clients.

2. Make an offer to existing customers & clients.

3. Increase average customer/client spend.

As Michael Gerber pointed out in his famous E-Myth book, too many small business owners are focused on production work, and not the activities that actually drives business forward.

You’ll notice none of the 3 steps make any reference to actually doing any ‘work’. They each relate to either marketing and innovating products and services or the way those are made available to the marketplace.

In a nutshell, if you are not performing any (or all) of these 3 activities on a daily and weekly basis, then your business is not growing as fast as it could.

It took me years to fully understand the import of those 3 simple action points. Once I did, my business started flying.

Can you build a daily schedule around those 3 simple actions?

What if you don’t have time each day to do any of the above? Well the standard advice would be to ‘delegate whatever you’re doing at the moment.’

However, after reading Tim Ferris’ book – and based on my own experiences – the first step is to actually eliminate any activities that are either not directly contributing to your business growth, or are actually eroding profits.

Secondly, automate whatever can be automated. And only then delegate the remaining tasks.

When your mind is clear to focus on the 3 actions on a daily and weekly basis, you’ll be amazed how fast a business really can grow.

-Ed.

P.S. Maintaining a blog is a great way of not only attracting qualified prospects – people interested in what you have to say and also offer the marketplace – but also a dynamic way of making offers and announcements.

Anyone who reads my blog or the blog of any other successful marketers will see a pattern emerging in respect to the 3 items listed above.

[tags]Business growth, marketing, innovation[/tags]