Among the people who had access to my book were some highly successful Internet Marketers.

I suspect many of them will be thinking “Hey Ed! Where’s the chapter on getting traffic from the social networks?”

Social networking is part of what’s been called “Web 2.0″ — the fully connected and collaborative internet. Social networks sites include MySpace, YouTube and Flickr, and extends to community sharing sites like StumbleUpon, Digg and others.

Those sites are some of the most heavily visited sites on the Internet. If your products and services have widespread appeal, then you will definitely want to supplement the ideas in my book with your own research on how to get traffic from those sites, because done effectively the results can be staggering.

For example I heard one company — who sell body building supplements — created a ‘fly on the wall’ video of “beautiful girls talking about how they find guys with muscles hot”, and posted it on YouTube.

(My English parlance and stiff-upper-lip doesn’t translate the video very effectively — but the dialogue was ‘rather racy’. You get the picture. And it needed to be, because it was appealing to a very specific demographic — young men probably aged between 17 to 25 or more. The language reflected that.)

The video got to the number 1 slot on YouTube for a period of time (I forget how long).

At the end of the video was an address to a web site that sold products to help “guys build muscles”.

…And you can guess what happened. A percentage of the millions of people who saw that video clicked onto the web site and bought the product in their quest to become the ‘hot guy with muscles’.

I understand that video was directly responsible for generating a very large cash windfall.

Sidenote: This tactic is very common among Internet Marketers, and I talk about how to do it in my Shrink Wrap Your Brain! home-study programme.

There are so many millions of people on each of those sites everyday, that finding ways of luring them off there onto other (sales) web sites has made some Internet based businesses a lot of money.

So why didn’t I cover this and other social networking tactics in my book?

If my book had been aimed at businesses in mass-market niches — products and services with broad appeal, then tactics for getting traffic from those kind of sites would have been included.

However, my book is aimed at the everyday business — who are just getting to grips with the Internet, or who have maybe had a web site for a long time but seen very little return on investment.

The list of companies I’ve worked with since 1996 include specialist underwater sonar manufacturers, electrical equipment testers, builders, real estate developers, accountants, solicitors and barristers, specialist high street retailers, and lots of other ‘niche’ businesses.

Although there is still a lot of stuff in there for people who want to make money online, my primary goal was to create a book that even companies with the most narrowly focused products and services would be able to use and benefit from.

The point my book makes is that the everyday business can quickly get massive near-instant leverage, from a simple landing page, with a great (irresistible) offer and some effective advertising and promotion.

The everyday business needs rock-solid and repeatable tactics that produce reliably profitable results time after time.

That’s what both my first book is about, and why I avoided any tactics that detract from that core strategy.

However, my next book will be for people who want the best ways of making money on the Internet. So it will include a lot about the social networking sites, but in the meantime, The Ultimate Web Marketing Strategy tells ANY business (not just those that live only on the Internet) how to get massive leverage on the Internet.

-Ed.