In Landing Page Power I explained how to use something called a list building landing page to ethically capture the names and e-mail addresses of prospective customers and clients.
At its most basic, you simply offer something compelling like a valuable report or downloadable file in return for a prospects name and e-mail address.
On my landing pages I actually go a step further. I also want to know exactly where prospects came from.
In other words what link, advert, press release or other “driver” attracted the visitor to the landing page in the first place.
In particular, because I run fairly expensive advertising campaigns for my landing pages, I want to know exactly which web site, print advert or other publication is generating not only the highest number of names and e-mail addresses, but also which one is producing the most profitable names and e-mail addresses.
In the following totally free video I’ll show you exactly how to do that…
VIDEO: Capturing Codes to Track Lifetime Value
In the video: You’ll notice my landing pages ask visitors to type in an ‘advert code’.
That allows me to track something called Lifetime Value — which any marketer worth his or her salt will tell you is an absolutely crucial measurement .
And now for the really cool part!
My landing pages contain a special bit of programming that does something very clever… watch the video to find out what that is. Then use it on your own landing pages to put your web marketing on steriods.
Enjoy!
Ed.
P.S. The information in this video will be worth a fortune to anyone who watches and actually applies it — because the ability to track lifetime value down to individual adverts, links and campaigns is one of the Holy Grails of effective marketing. Click here and watch it now!
P.P.S. This video is going to be expanded and included in my flagship programme
-
The Ultimate Web Marketing System
which will be launching soon. More about that here.
PPPS. Here’s the link to the special script that hides the ‘ad code’ box in the way shown in the video.
Caution: It’s a bit ‘geeky’ so you may want to ask your web developer to watch the video and then use this script on your landing pages. (Unless you are a web developer of course! 
)
October 8th, 2008 at 10:00 am
Wondered yesterday where this post had gone – but it’s ‘landed’ again
Ed, if you need everyone to fill in the code box on the AWeber webform you can set the settings of that box to ‘Required’ and never miss a tracking
(Other small tip re tracking through AWeber when you use the ‘raw code’ web form on your website or blog: say you want the form on two places on your page. In the code you can change the tracking value to for instance: “bottom” and the other to “sidebar”. I use that frequently to see which form brings in the most subscribers and forms a very simple and unobtrusive way of testing)
Karin H. (Keep It Simple Sweetheart, specially in business)
October 9th, 2008 at 3:52 pm
@Karin – thanks for the great tips.
In this instance it was important to not make the code textbox mandatory, because not everyone would have a code and it could have significantly lowered the conversion rate.
However I do advise always ask for and makes the ‘first name’ textbox mandatory, because of how it increases response to email marketing thanks to personalisation (Mail merging for “Hi Joe” opening salutation etc.)
Tracking code another great tip from you — I’m sure all of this is covered in your AWeber course, so thanks for sharing that here as well.
October 10th, 2008 at 12:40 pm
AWeber is working great for our business (and I’m planning to use the landingpagepower to enhance the results of the AWeber course but do think I need to do a U(pag) turn on that)
Hope you have a great time this weekend at JJ’s – I’m really tooooo busy selling floors I’m afraid to attend.
Karin H