Together with this and another “letter” idea I use, I came up with 59 ideas for stuff to write about in articles, tweets, newsletters and to make videos on, in 12 minutes.

Add that to your 77 and I won’t be out of ideas for a l-o-n-g time! ;o)

Kim.

PS – When are you going to do one of your seminars for us in the Midlands?!

Your client might want to have a look at ScreenSteps Dekstop and especially ScreenSteps Live where what you made him realise (using your own customers as best source) can be captured, grouped together in relevant “manuals” and published online (and which are so easily updated/edited etc).

Ed put me on to this program over a year ago, and it is the most multi-functional program I ever used (we even used it to write our book, based on Q&A’s of our prospects/clients with)

You, and your client, can find more here: http://www.bluemangolearning.com/screensteps/

Karin H

He spent 30 minutes telling me how he was tired of everybody asking a specific question of his service.

He then told me he didnt know what to write about in a newsletter. I reminded him of this recurring question and that other prospects may also want an answer.

His first newsletter article was written there and then.

He then got his support staff a dictaphone each and asked them to record the kinds of uestions they were getting. From then on he was never short of articles ..and they were super relevant as they came from customer queries.

The conclusion?

Our customers can be the best source of articles, blogs, newsletters etc.

Each time a question is submitted you answer the sender directly, you them post the question and answer on your web site and communicate to your list that there is a new question, and answer, on your website.

Once again you provide relevant useful information. Still hoping yo make it Stateside in 2010.

Nat

We are in the lucky circumstances that most of our blog post on the FAQ & News site: http://faq.woodyoulike.co.uk are written by…. our own blog readers and/or clients

Once we’d opened the comment box as “ask you own questions” the questions have been flooding in. Often the question and our answer (plus sometimes the ongoing conversation) can be turned into a new blog post or news item in our monthly newsletter.

The questions range from what to select to how to do this or solve that, so very varied too.

Two way traffic = plenty of interesting content

Karin H (Keep It Simple Sweetheart, specially in business)

Thanks Ed – stored away as an inspiration checklist!

Steve