Have you ever heard someone say 'It must be true!I saw it in print!' A single article in a national newspaper can produce more promotional results than a handful of costly advertising campaigns.

Why? Because America loves magazines. This can be seen by simply looking at the facts. According to Oxford Communications, there were a whopping 22,106 magazines in some 308 categories in 2006. This shows that there are at a minimum 310 categories that are of great interest to the residents of the United States of America.

Are We Becoming Desensitized to Advertising?

Marsha Friedman, Managing Director of Event Management Services Inc, a national PR firm says, "In almost all of the 22,106 magazines mentioned above, there are both advertising space and article space available." Many magazine readers can in fact respond to the ads in these publications, but what they purchase the magazine for is one reason alone: to READ it! Butand here's the big problem with advertisingsince we're absolutely bombarded with ads every single day, it's just hard to focus on them. Here's what Fordham University found:

Advertising is the most pervasive element of the public relations mix: the average family in America of four is exposed to 1,500 advertising messages every single day !'

Wow. Marsha Friedman says, "That boils down to something like 300 to 400 ads for each of us each day, whether we like it or not. The reason? Because our brains will toss it to the side so we can focus on more important items. Does that mean that they aren't there? Absolutely not! As weird as it may sound, we are exposed to hundreds of ads every day that we don't even see!"

Now articles are another matter altogether.

Marsha Friedman says, "The people who actually regularly purchase those 22,106 publications want hot, informative content on their top topics. This is an example of when articles can really work and hit the market. In these cases the audience is more accepting as the magazine is an "old trusted friend." This definitely gives you the upper hand."

"Let me give you a good example of their sheer profit power" , says Friedman. "Early in my career, my position was as sales and marketing director for a money manager. My job was to generate leads and bring in new clients who had a minimum of $100K to invest."

"A journalist from The Robb Report contacted me one day about doing a show on money managers, like my boss. While talking with my boss, the reporter discovered that he lived in the 90210 Zip Code (this was during the height of that popular TV show) drove a brand new Mercedes and was married to a famous actress. The result was that there was a big old article in his magazine, with a picture of my boss featured on the cover!"

Friedman continues, "And then the story came out. The phones were ringing off of the hook! The orders just flooded in!" It was amazing how we went from 20 to 50 million dollars in such an amazingly short time!"

Now the question you could pose would be would advertising give this same result? When it comes to advertising, article do have the power to give your promotion a much more quality punch! If you would like to learn more about gaining national or local media attention for your company, product or service, without the financial burden of monthly retainers, Friedman is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha Friedman has the ability to get the media attention that you desire without costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.