Information products are highly profitable and the word is getting out. It's not uncommon for the books, ebooks, CDs, DVDs, etc that are information products to sell for 20, 50, or 100 times their unit cost. Considering the forunes being made, it's not wonder information businesses are sprouting up like weeds. Profits like those tend to raise eyebrows.

DVDs are an excellent choice for the delivery of an information product. And despite what many people seem to think, DVDs are not difficult to create, don't require investing in expensive software, and don't come with the requisite hassle of carrying inventory, manufacturing, and shipping. Those are just convenient excuses for marketers who won't put forth a little effort to discover the truth.

The fact is that DVDs are very simple to make and don't require investing in expensive software. In fact, I create DVDs without spending a nickel. Yes it does require a few software programs but the ones I use are freely available on the Internet and they work incredibly well. In fact, the software I use to convert avi files to DVD files comes with an incredible support forum that answered my questions within 24 hours. That's better service than a lot of products I've actually paid for.

There are many ways to handle the manufacturing & shipping of your DVDs. I prefer a service called Kunaki which takes care of the manufacturing and shipping of the DVDs in real-time as the orders come in. The costs are very reasonable at $1.75 for the DVD & cover plus a $3 handling charge which is passed on to the customer. Kunaki offers several reasonably priced options for shipping both in the US and internationally. The product can be shipped via expedited shipping methods if customers want to pay for it. To get started you simply upload the files to Kunaki via their website and start taking orders. It couldn't be any easier.

Several aspects of DVDs should be appealing to information publishers. First, DVDs have a higher perceived value than an online video course or a book. How much will you pay for a book? You can march into almost any bookstore in America and buy a book on any topic for less than $20. Good luck selling your book for more than that. DVDs on the other hand are often sold for over $100!and remember it costs less than $2 for the physical DVD (including DVD cover). The rest of it goes straight into your bank account. And since you're self-publishing you don't have to share the profits with a middleman.

The service I use also provides the option of putting a UPC code on the product. This may not seem like such a big deal but this makes it incredibly easy to sell your DVD on Amazon. Talk about instant credibility. While most information marketers are schlepping their DVDs on homemade websites, yours is available on Amazon so it must be better.

There's no requirement that your DVD be a video product either. Data DVDs containing software programs as well as many other types of data and information are both popular and profitable. And we haven't even gotten started yet. One article can do justice to all the fabulous reasons for creating your own DVD info product.