In my new book The Ultimate Web Marketing Strategy I wrote about the traffic pulling power of article marketing.

Submitting short articles to third party web sites is a proven method for getting extra visitors on to your website.

However, in many cases it's as much about quantity as quality. Sending out just a couple of articles in the vain hope you'll make millions is futile. It just doesn't work like that.

It takes time a LOT of writing and hard work to produce a good volume of high quality articles.

Unless you 'Spin' your content that is!

Content spinning is the practice of allowing software to aid you in the creation of multiple variations of the same article content. It's a powerful technique.

Unfortunately, it's regarded as a 'Dark Art' by many Internet Marketers. They believe the articles created from spinning software are generally worthless, because of lack of readibility or 'flow'.

One thing I've noticed though, is that the better spinning softwares are perfectly capable of producing quality article variations. So the blame for poor quality 'article spins' may actually lie with the user, not the software.

Maybe a more important question is why 'spin' your article content at all? And if you do spin content, is it unethical to do so?

First of all, spinning variations of the same articles avoids a phenomenon called "the Duplicate Content Penalty". That is where search engines will deliberately hide web pages that are similar to each other and not show them in search results.

In other words, if you successfully get your article about 'widgets' published on 50 web sites, it's possible your article may only appear once or twice - if at ALL - when people search for 'widgets'.

But when you spin and submit multiple variations of the same article, you massively increase the chances of your articles on various web sites appearing in the search results.

Secondly, on the subject of ethics, article or content spinning software is only unethical if the person using it is unethical. But if your intention is simply to try and get as many people to read and benefit from your article as possible -- and get them onto your web site which also provides good quality products and services then why would anyone say it's unethical?

In summary, spinning your article content is in my mind a valid way of helping more people benefit from your writing efforts, provided you keep the word 'quality' foremost in your mind.

Learn more about Ed's web marketing strategy. Check out http://www.EdRivis.com