Following my recent survey, I’m about to release brand new software I’ve developed which allows anyone to quickly create and launch ‘Lead Pages’ …  the same web pages I and other online marketers use to automatically generate up to a thousand or more new sales-leads, online, every month.

Until now, creating professional lead pages has been a time-consuming and costly process for most small business owners.

My new software is going to transform the way people create lead pages — so I’m really excited to be launching this next week hopefully (it’s in testing at the moment.)

If you’ve been wanting a new way of generating up to a thousand or more fresh and high-quality sales-leads then I look forward to announcing the launch soon.

All my best,

Ed Rivis.

P.S. Sneak preview of the logo in development…

This Online Lead Generation Cheat Sheet shows the eight step process you can use to generate hundreds or sometimes more than a thousand new e-mail subscribers and highly-qualified sales-leads every month – and automatically drop them in a system that turns them from prospects into paying customers and clients.

RIGHT-CLICK HERE TO DOWNLOAD
(5MB PDF download,)

The cheat sheet covers each of the eight steps involved in a successful online list building, lead generation and client attraction system, which include…

1. Identify your ‘most wanted’ type of client.
2. Determine their ‘pain’
3. “Shrink Wrap Your Brain!”
4. Repurpose your content
5. Launch Lead Pages
6. Design a Lead Nurturing sequence
7. Promote the Lead Page
8. Review & Refine

Even though the cheat sheet’s crammed with information, I realise it’s going to raise a lot of questions, so sometime soon I’ll release a video that explains each of these steps in more detail.

I hope find the cheat sheet useful and I look forward to releasing the video shortly.

All my best,

Ed Rivis

Hope you had a great Easter weekend. I’m away at the moment (visiting family down South) but of course with email my business can be 100% mobile, so it’s not a problem keeping in touch.

While I’m away I’ve noticed an updated version of one of the most impressive Internet marketing courses I ever invested in is back on the market… Jeff Walker’s Product Launch Formula (PLF).

Rather than me explain what it is, click here to get an explanation straight from the horse’s mouth.

Jeff’s giving away 70 minutes of free video training as a preview of the full course — and knowing Jeff, the quality and depth of information in that video will be *immense*.

If you have ANY interest in making money online, even as an *extra* income in addition to your main business, then PLF has just about everything you need to know.

It’s also reveals the key tactics I use to run my own online business – if you watch the following video you’ll recognise at least a handful of techniques I deployed in the run up to launch my mentoring programme last week (and which is nearly full as a result!)

If you’re curious, click here to check it out.

Watch those videos while they’re online, because whether or not you invest in his full programme, these will give you a solid grounding in one of the most effective marketing strategies ever devised.

Enjoy!

-Ed.

P.S. This is an affiliate offer. If you watch the video and then decide to invest in PLF I get paid a commission which is nice. Of course if you watch the video and don’t buy then I don’t get any commission – and that’s fine too!

I only ever promote affiliate programmes that I’ve personally tried and tested. Considering I run my business using core tactics of Product Launch Formula I think I’d be doing you a great disservice if I didn’t let you know about it.

Watch the videos because even if you have no intention of investing in the full programme because you’ll get a World-class explanation of one of the most powerfully effective marketing techniques, which I understand even Apple recently used to launch one of their most successful ever products!! (Yes, it’s _that_ good!)

Don’t miss it! Here’s the final link.

What percentage of people who visit YOUR site actually buy or enquire?

An average across many industries, only 3% — a paltry 3 people out of every 100 who visit a website — actually buy or enquire from it.

So what happens to the other 97%?

Well most business websites let the other 97 percent slip through their fingers like grains of sand. Just think of all that wasted opportunity.

Because here’s the thing — you can bet your bottom dollar that at least a small if not LARGE percentage of those non-buying, non-enquiring visitors go on to buy whatever you offer from your competitors.

After leaving your site, they either forget about you, or a competitor gets a message in front of them and lures them away before you get another chance to convince them you have what they want.

So let me give you the ULTIMATE solution to this problem… a way of first ethically capturing the details (name, email, telephone) of a significant number of those other 97 percent, and then using those details to nurture them to become long term, loyal and high-value customers and clients.

STEP 1) Offer something for free.

The best offers are those which don’t cost you anything but which have a high perceived value in the mind of your prospects. I’ll give you some ideas in a moment.

STEP 2) Display a form on your webpages.

Your website visitors need somewhere they can enter their name and email address (and possibly additional details). In return they get whatever you’re offering for free.

STEP 3) Build your database.

When they fill in the form and click the submit button, they automatically get the free gift and their details are added to your prospect database.

This is the most critical step…

STEP 4)Follow up!

Of all the website owning entrepreneurs I’ve spoken to over the years, very few of them are capturing their visitors data.

And of the ones that are… very few of those are following up effectively… or even at all! Using the data to follow-up is the final and most critical step.

It’s how you turn leads into sales, and best of all, a lot of that follow-up can be done for free, using email.

Realise the process above is one of the fastest ways to use the web to grow your business.

 
It was one of the main focus points of my book The Ultimate Web Marketing Strategy, and I know it literally transforms businesses when they correctly implement this approach.

What do you offer for free? Well lots of things. Here are some ideas…

• Write a special report or whitepaper that prospects will find fascinating.
• Create a spreadsheet that does a special calculation.
• Create some mindmaps or checklists.
• Ecommerce site owners can offer discount coupons/codes, or add a free gift to the shopping basked to encourage new customers to make their first purchase, and so on.)

My most successful campaign (which still runs today) is a series of emails that provide a short mini-course in effective web marketing for the small business.

Every time I run that campaign it adds thousands of leads to my database. Then I use email and this blog to build a relationship, run surveys, and make special offers like the one below.

However there’s one very important difference from what I told you above. The most basic thing you can do is to add forms to your webpages.

The BEST thing you can do to implement this powerful tactic is to create standalone webpages that have nothing on them other than an explanation of the free offer, and the form they enter to claim it.

I call those kind of pages ‘list building landing pages’, (or what some people call a ‘squeeze page’), and they’re business building dynamite when done correctly.

If you’re not using landing pages in your business then you’re really missing one of the most effective ways of increasing sales, revenues and profits in 2009.

However I understand that for most business owners this stuff is ‘digital voodoo’ and don’t know where to start.

So I recorded a special DVD home-study programme to show exactly how…

Order it now and I guarantee you’ll discover one of the most exciting, clever and highly effective ways of growing your business using the web. (Your competitors won’t stand a chance!)

-Ed.

P.S. If you don’t like ‘Landing Page Power’ – No problem! Like all of my programmes it’s covered by my “Love It Or Don’t Pay” 100% Money-Back Guarantee and we’ll promptly refund you (within 1 or 2 working days) and without any hassle or awkward questions… we’ll still be friends, with my thanks for giving it a try.

Click here to order Landing Page Power *** ENDED *** all at MY risk and I look forward to hearing how this amazingly effective web marketing tactic transforms your business in 2009.

In Landing Page Power I explained how to use something called a list building landing page to ethically capture the names and e-mail addresses of prospective customers and clients.

At its most basic, you simply offer something compelling like a valuable report or downloadable file in return for a prospects name and e-mail address.

On my landing pages I actually go a step further. I also want to know exactly where prospects came from.

In other words what link, advert, press release or other “driver” attracted the visitor to the landing page in the first place.

In particular, because I run fairly expensive advertising campaigns for my landing pages, I want to know exactly which web site, print advert or other publication is generating not only the highest number of names and e-mail addresses, but also which one is producing the most profitable names and e-mail addresses.

In the following totally free video I’ll show you exactly how to do that…

VIDEO: Capturing Codes to Track Lifetime Value

In the video: You’ll notice my landing pages ask visitors to type in an ‘advert code’.

That allows me to track something called Lifetime Value — which any marketer worth his or her salt will tell you is an absolutely crucial measurement .

And now for the really cool part!

My landing pages contain a special bit of programming that does something very clever… watch the video to find out what that is. Then use it on your own landing pages to put your web marketing on steriods.

Enjoy!

Ed.

P.S. The information in this video will be worth a fortune to anyone who watches and actually applies it — because the ability to track lifetime value down to individual adverts, links and campaigns is one of the Holy Grails of effective marketing. Click here and watch it now!

P.P.S. This video is going to be expanded and included in my flagship programme

The Ultimate Web Marketing System

which will be launching soon. More about that here.

PPPS. Here’s the link to the special script that hides the ‘ad code’ box in the way shown in the video.
Caution: It’s a bit ‘geeky’ so you may want to ask your web developer to watch the video and then use this script on your landing pages. (Unless you are a web developer of course! )

Okay I’m back from London.

First of all let me reveal the identity of the multi-millionaire entrepreneur I had lunch with.

It was with Jonathan Jay.

Jonathan was a presenter of BBC2′s “Get a New Life” and “Now I’m The Boss”, and has been featured in more than 100 newspaper, magazine, TV and radio interviews, so you may have heard or seen him before.

Regardless, during our lunchtime chat he was ‘leaking molten gold’ in terms of business building advice.

As I already mentioned on Tuesday, Jonathan went from having a £50,000 debt to 8 years later having created and sold a business for many millions.

And what I really like is that his approach is systematic. In other words, repeatable.

Now here’s the good news. Jonathan has written a new book called “The Marketing Secrets of a Multi-Millionaire Entrepreneur”… and you can get it for free from here:
http://www.freemarketingbook.org/
(And before any cynics shout out, that’s not an affiliate link, and yes that is a real paperback book, not a PDF/ebook).

I know you’ll love his book so get it now (yes even if it means you’re clicking away from my site.)

Okay, presuming you just got the free book on order (mine took about a week or so to arrive in the post)and have come back to finish off reading this blog post — here are two more things:

Part of my conversation with Jonathan was about me speaking at one of his Internet Marketing bootcamp events later this year. It looks like I will be, and after you request his free book you may be offered the opportunity to attend that. If you do then I look forward to meeting you there!

Secondly, I didn’t interview Jonathan yesterday.

I instead thought it’d be better to do it in “formal interview mode”, not across a dinner table in a busy London restaurant.

So next Tuesday I’m interviewing him to spill the beans on …

* How he systematically grew his multi-million pound business.

* What he focuses on when he starts a new business (I heard him talk about this in another interview, and it blew my mind.)

* How he delegates and outsources key tasks, to multiply the rate of business growth, avoid being bogged down in technicalities, and keep maximum focus on the most important business building tasks.

And I will also (unfortunately) have to ask him to tell you how he took my personal record of 1,035 new email subscribers in 30 days. Mind blowing stuff.

Anyway that will happen next Tuesday so the audio should be available here (on this blog) by next Wednesday. Watch out for that… because I’ll hopefully get Jonathan leaking more molten gold than he did in our private conversation.

One final thing I want to share with you. In another interview recently, he said something that really stuck in my mind.

From recent surveys I know many of my readers are quite frustrated with where they are at the moment, so let me share something he said…

“Most business owners don’t realise just how close they are to success”.

That’s all for now. Grab his book while it’s free, and watch out for my interview with him next week.

Happy business building,
Ed.

P.S. Also when you sign up for his book – note the use of an irresistible offer combined with a great landing page, and the emails you get after that. If that’s not a world class education in front-end ‘customer attraction’ marketing using the web, then I don’t know what is!

Someone who recently finished reading my latest ebook, The 7 Biggest Web Money Making Secrets, asked me where I got the term ‘Irresistible Offer’ from.

He kindly suggested I’d “borrowed” the term from renowned Internet marketer Mark Joyner, who authored a great book by the same name.

The truth is I can’t remember where I got it from — probably from my friend and one-time mentor Paul Gorman. (If not the term, Paul certainly introduced me to the concept back in 2003.)

The fact is it doesn’t really matter where I got the term from — the only point worth considering is that an Irresistible Offer is one of the big secrets to attracting HUGE volumes of NEW customers or clients in a very short timeframe.

An effective and genuine Irresistible Offer will leave large numbers of prospects clamouring to buy more from you, and will pave the way to massive, rapid business growth… especially when used in conjunction with landing pages.

The ’7 Biggest Secrets’ ebook I mentioned above was offered through a landing page, and before I get the chance to kiss my gorgeous wife under the mistletoe will have succeeded in adding thousands of highly targeted prospects onto my email database… many of whom by that time will have bought my book and other products to become ‘active’ customers.

And I thought that was good… until a recent conversation I had with a multi-Millionaire entrepreneur and marketing expert, who revealed he’s beating me hands down!

He’s created a truly ‘Irresistible Offer’ and is promoting it via landing pages — and I reckon by the end of his year he’ll have succeeded in adding TENS of thousands of prospects to his database.

Also, because he has a very clearly defined ‘prospect pipeline’, I’m in no doubt that before the year is out, he’ll have generated huge revenues and achieved an astounding rate of business growth. (I’m hoping he’ll allow me to interview him for you, if he’ll agree to it. Watch this space!)

Anyway, I digress. The main point I’m making here today is that in truth it’s all so simple.

An irresistible offer, and a landing page. Simple.

And yet hardly ANY small business owners are taking advantage of the tactic to sell more and grow faster.

Big and fast growing businesses are using this tactic all the time. If you don’t believe me, I recommend you look at your morning’s post with fresh curiosity.

Look out for very strong offers, usually with scarcity attached (“Time limited” and “Only XX available” type offers… and check out the web addresses pages those offers display… not to corporate website homepages but instead to landing pages.

Clever marketing. And dead easy to replicate.

Okay, so in case you’re wondering exactly what an Irressistible Offer is, I’ll tell you right now –(so that the moment you finish reading this you’ll put one together for your own business.)

Defining YOUR Irresistible Offer.

It’s a ‘lure’ you use to attract NEW, targeted customers or clients into your business.

It’s the best selling product you make available at a price that’s SO low your competitors will think you’ve lost your marbles.

“Fools! Have you seen Jones & Son? They’re selling Widgets at wholesale… HA! They’ll be out of business in a few weeks and it’ll damn well serve them right!”

Of course what their competitors fail to realise is that Jones & Son may only be breaking even selling Widgets to NEW customers this way — but they’ll then have a brand new stream of customers to up-sell their full range of Widget related products and accessories in future.

They’ll also be able to cross-sell other product lines (once they fully understand their new customers needs – and a quick online survey can uncover those needs.)

And they’ll be able to leverage the rapidly growing list of new customers by recommending complementary products from other companies (for a nice commission of course!)

E-Commerce and retailers can use irresistible offers to storm their marketplace, and service companies have just as much if not more opportunity to leverage them.

Entrepreneurial service professionals can author a special report or whitepaper — that has high intrinsic value — and ‘gift’ it to prospects.

When they do, their prospect list explodes and client acquisition is boosted on the back of that.

At the same time they’ve demonstrated themselves as an industry authority — and quickly become the trusted ‘go to’ person who is able to charge higher rates than competitors… who are left scratching their heads, wondering why client acquisition is hitting an all time low!

Irresistible offers provide the growth obsesses business entrepreneur with crushing competitive advantage.

Landing pages are a special kind of web page that optimise the conversion of visitors into targeted prospects.

Combine the two and you’ve got a DYNAMITE recipe for more sales and rapid growth.

-Ed.

Announcement: Be one of the first to get two hours of video guidance from me — at the end of which you’ll have used my templates and bulletpoint strategy to launch your irresistible offer within 48 hours or less… guaranteed!

-Ed.