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Russian Hacking Nightmare

January 13, 2012

Last week I received a very helpful but rather shocking message from one of my e-mail subscribers, informing me one of my websites had been hacked! That was a tad embarrassing, and I probably should keep schtum about it! However, what I learnt as a result of the incident is far too valuable for me [...]

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The #1 Most Common New Years Resolution

January 3, 2012

Traffic is one of the biggest issues on the mind of most business owners who want results from their website.

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The Power of Lead Tagging, Part 2.

December 12, 2011

In last week’s article on Lead Tagging,  I revealed that with effective online advertising it’s possible to automatically get the names and email addresses of everyone who is interested in what’s offered, but have not yet bought or enquired. Obviously that’s not possible with offline promotions like print advertising and press releases. If you send [...]

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The Power of Lead Tagging, part 1

December 8, 2011

If you pay hundreds, thousands or even tens of thousands of pounds (or dollars) on print advertising of any kind then you know — you only find out if people are interested in what you advertised is when they actually respond. In other words, when they buy your product or service, or at least phone or email [...]

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Deciding what information to ask for on your lead pages

November 30, 2011

The amount of information you ask potential customers and clients to provide on your lead pages can significantly affect your success with online sales-lead generation. In this article I explain how to choose what details to ask for.

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